Original post by SiliconIndia
Bangalore: Over the years there has been a staggering increase in apps which has changed the view of startups amongst people. Generally when we talk about startups, we assume that the company is into building mobile apps.
Interestingly, there are various Indian startups or Indian founded startups that are into interesting niche segments . While there are startups which concentrate on helping larger established companies there are also other startup creating innovative and creative products and software’s. Now let’s take a look at some of the 5 hot mobile startups which are helping businesses flourish, surprisingly not the apps.
#5 Socialsign.in: one of the best thing a businesses can do is to provide a strong data connection, by doing this they get know what their consumers wants. Mike Perrone is the CEO and cofounder of this hot startup which is a free service that provides data access for devices at participating locations it augments commercial Wi-Fi access. The user just needs to Join the WiFi Network and need to enter the PIN and gets access to enjoy the free data .
May 23, 2013 | Techmeetups
Original post by Rebecca Grant via venturebeat
Just in time for Valentine’s Day, Ernst & Young released its quarterly report about unions in the technology world.
The report found that the total value of global technology mergers and acquisitions declined by 35 percent in 2012. While at first this seems startling, the good news is that the deal value for the fourth quarter is only down 4 percent as compared to last year, and deal volume remained consistent.
“Back in 2011, there were a couple deals in the third quarter worth over $10 billion,” said Joe Steger, head of Global M&A at Ernst & Young in an interview with VentureBeat. “This year, the largest deal was only $5 billion. This means that we are seeing some caution in the marketplace due to valuations and macrocosmic uncertainty that made buyers reluctant to do large transformative deals.”
The deals that did occur were on a smaller scale. In most cases, the activity surrounded nontechnology companies buying technology companies to adapt quickly to a changing market. Larger companies that operate using older models often find it more beneficial to acquire startups to make use of their technology rather than to build it from within.
“Companies are very interested in doing smaller, strategic deals to get a leg up and improve their stance in some f these newer and emerging technologies that are a driving orce iwhtin the sector,” Steger said. “Tech is becoming a more-and-more important enabler in other sectors as a way for businesses to meet their objectives.
May 21, 2013 | Techmeetups
May 17, 2013 | Techmeetups
Original post by JENNA WORTHAM and CLAIRE CAIN MILLER via The NY Times
What if the next big thing in tech does not arrive on your smartphone or in the cloud? What if it lands on your plate?
That idea is enticing a wide group of venture capitalists in Silicon Valley into making big bets on food.
In some cases, the goal is to connect restaurants with food purveyors, or to create on-demand delivery services from local farms, or ready-to-cook dinner kits. In others, the goal is to invent new foods, like creating cheese, meat and egg substitutes from plants. Since this is Silicon Valley money, though, the ultimate goal is often nothing short of grand: transforming the food industry.
“Part of the reason you’re seeing all these V.C.’s get interested in this is the food industry is not only is it massive, but like the energy industry, it is terribly broken in terms of its impact on the environment, health, animals,” said Josh Tetrick, founder and chief executive of Hampton Creek Foods, a start-up making egg alternatives.
Some investors say food-related start-ups fit into their sustainability portfolios, alongside solar energy or electric cars, because they aim to reduce the toll on the environment of producing animal products. For others, they fit alongside health investments like fitness devices and heart rate monitoring apps. Still others are eager to tackle a real-world problem, instead of building virtual farming games or figuring out ways to get people to click on ads.
May 13, 2013 | Techmeetups
Original post by ALISTAIR CHARLTON via ibtimes
‘We must storm the boardrooms and let them know we’re here’ was the message given this week by Tech London Advocates, a newly launched group of 150 tech and business leaders who want to build bridges between tiny startups and multinational corporations.
Brainchild of former Skype vice president Russ Shaw, who also directed Telefonica’s Global Innovation division, Tech London Advocates (TLA) launched in east London’s Tech City and aims to help startups access funding and talent, as well as educate them on working with companies who they may otherwise struggle to talk to.
TLA member and partner at Index Ventures Saul Klein said how the UK has the world’s most internet-based economy, with 8.3 percent of gross domestic product coming directly from internet companies in 2010, a figure higher than every other country and expected to grow to 12.4 percent by 2016.
May 9, 2013 | Techmeetups
Original post by MICHAEL GOLDSTEIN via FastCompany
“Corporation” is a dirty word to many startup founders. Entrepreneurs run away from big business on purpose, and those whose companies eventually develop into larger corporations risk earning the label of “sellout.”
Startups want to stay true to their vision; they don’t want to be influenced by the corporate world and run the risk of diluting their own cultures. They flee from any connection. Big mistake.
It’s understandable: Startups and corporations speak different languages, run at different speeds, and serve different purposes in our economy. Startups constantly disrupt, invent new technology, and develop new business models. Established corporations are more likely to move slowly with innovation to protect their financial security.
Like different generations, the two sides misunderstand each other. Corporations are seen as old, bureaucratic, and risk-averse. Startups are disruptive, irresponsible, and inexperienced. Neither usually sees the good in the other.
Corporate Benefits to Startup Culture
Still, despite the generational difference, there are plenty of reasons for startups to partner with corporations.
Credibility: With all the startups popping up around the country–and many of them failing–a corporate partnership is a huge boost to credibility. When one established corporation jumps aboard, it can help customers and other potential partners take the startup more seriously.
Distribution: Startups usually have limited distribution outlets. By using corporate distribution channels, they can increase their reach and get to market faster. This will test their product or service on a large scale to prove its worthiness. Having that proof of scalability is pure gold. It also doesn’t hurt that distribution should equal revenue, which is always good.
May 6, 2013 | Techmeetups
Original post by DANIELLE CORMIER via constant contact
According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success.
This year, I was lucky enough to attend the interactive conference at SXSW in Austin, TX. I spent five full days attending a ton of awesome sessions. One of my favorites was “The Big Shift in Media” featuring the BuzzFeed founder.
Self-titled as the ‘hottest, most social content on the web,’ BuzzFeed features content ranging from breaking news to cat pictures that make you ‘LOL’ (laugh out loud).
Peretti emphasized one important rule for content, “You need to spend 50% of your time on the idea and 50% on how you spread it. Not 95% and then only a tiny portion on how to spread the idea.” Quality alone is simply not enough to making something spread, you need a strategy.
When it comes to creating content people will love to share, anyone can do it. Keep these eight helpful tips in mind next time you’re thinking of what to post.
1. Have a heart
Emotional intelligence is important when it comes to creating relevant social media content. The formula for success, in regards to social media marketing, begins with showing your fans and followers that you genuinely care about them. Focus on starting a conversation, not advertising your services. Listen and pay close attention to what your customers have to say and get to know them. This is what builds strong relationships. By recognizing the things your fans and followers care about (relevant to your business), you can create a meaningful community.
Also, don’t be afraid to add personality to your content. Prove to your fans that there is a living breathing person (or people) behind your brand. Content should never be dry and lifeless. Your audience may be professionals, but that doesn’t mean they’re not human. Remember, people use Facebook to make social connections with friends. Make your brand feel like a friend.
2. Discover what drives them
People use social networks to build profiles that express who they are. Consequently, people share content that helps them share their identities. This may sound harsh but it’s not likely that people are passionate about your actual product. It’s what your product enables them to do or what it allows them to express about themselves that’s important. What does your business’s product or service say about those who use or buy it? Tap into these insights and tailor your social content to speak to the unique personalities of your customers. This will create a vibrant, engaged community of people with common interests and passions.
3. React fast
During the Super Bowl blackout, Oreo got so much buzz from their on-the-fly Facebook post. The ad said, “You can still dunk in the dark.” It was incredibly simple but so successful because it was timely and subtle. Oreo reacted to an unexpected event and in turn created the most powerful ad on one of the most expensive advertising days of the year, for free! When your posts are timely, they feel more authentic and genuine. As a small business owner, you can use your smartphoneto instantly react to breaking news or simply share an in-store exchange.
4. Walk a mile in their shoes
Cute animals deserve respect. ‘Huh?’ What Peretti meant is that you should be human and empathetic. Put yourself in the shoes of your fans and followers. The best content is content that is emotional. Use the perspective of your audience to shape the nature of your community.
May 2, 2013 | Techmeetups
by Cara Aley, Media Shower
Search engine optimization (SEO) is something that is critically important for a business to integrate into its digital marketing efforts. But without a calculated and ethical implementation plan, SEO efforts can actually do more harm than good to your business and online reputation.
Here’s we’ll describe the strategies that work and are ethical, as well as some of the strategies that could have you banned by different search engines.
Let’s start with what NOT to do.
Don’t trade links with random sites. You used to be able to swap links with just about any website, and the more links you had pointing to your
Build high-quality links back to your website – random links can often be penalized
website, the better your SEO would be. But if you are Google and your goal is to direct people to quality content, the best content in this case obviously wouldn’t be the content that has the most links pointing to it. So, search engines got smart and figured out how to tell when quality links exist to a site, and they actually now penalize websites when they have multiple random links pointing to them.
Don’t use popular keywords that don’t relate to the content on your site. Sometimes people will use keywords that are more popular in order to entice people to their website. For example, using the keyword ‘One Direction’ might get you attention in search results, but if your website sells weed killer, search engines will not be pleased with this lack of relevance. They will ding you because you are tricking people into visiting your site.
Don’t duplicate your content on your site. Duplicating content is a big SEO no-no – having gratuitous keywords at the bottom of your site in the same font color as the background of your site so that people can’t see them? We call that SEO amateur hour, and search engines will most definitely frown upon that.
Here’s what you SHOULD do.
Write great content. Great content is the key to driving traffic to your site. Why would people come to your site, and better yet, return again, unless
you have dynamic and interesting content to share. That includes photography that relates to your topic, products, or services, as well as well-written content. Don’t underestimate the power of a well-optimized blog for SEO.
Utilize those keywords. You need a great keyword strategy to ensure that the right people are finding your site and content in search engines.
Be patient with SEO- Rome wasn’t built in a day
Smarta.com has an extremely helpful tutorial on determining what your keywords should be and why.
Be active on social media. Tell people about your blog, your products, your business. Promote yourself. Have a presence on Facebook, Twitter, Pinterest, and LinkedIn, among other social media sites. Make sure people have a reason to share the content you write, so that it gets exposed to your fans friends, and their friends’ friends, and so forth. This is the viral effect in full effect.
Be patient. As you build good content on your website, blog, and social media, and as you get press and guest blog for others, quality links back to your website will start to proliferate. So will traffic. This is not something you can force but something that over time will naturally grow as you stay persistent and consistent in your efforts.
In short, patience is a virtue when it comes to SEO. Good SEO doesn’t happen overnight – it happens through ethical content and link building practices, and intelligent strategy. The businesses who do it right don’t look to cut corners, because in the end, that can really only hurt your optimization capabilities.
Cara Aley is a freelance writer who covers a wide variety of topics from digital marketing strategy to business tips for entrepreneurs.
Rev!Up your Marketing to accelerate your Startup! #TMURevUp
April 17, 2013 | Techmeetups
Original post by DW
Despite recent successes such as Spotify and Skype, European firms and investors seem reluctant to see the potential of small, Web-based startups. But in a new drive, the EU wants to change that.
A 17 year old computer programmer hit the jackpot in Britain last month when his smartphone app Summly was picked up by Yahoo for a reported US$30 million. The app’s creator, Nick D’Aloisio, became the latest fresh-faced poster boy for the new, Web-based economy.
The underlying message from D’Aloisio’s success – it is hoped – is that anyone can do it, regardless of a person’s social or financial background. Although, for the record, D’Aloisio’s own background is slightly more privileged than most.
But as traditional blue-collar jobs and manufacturing industries continue to disappear, business ideas based around technology and the Internet are the way of the future – or so the argument goes.Summly maker D’Aloisio says just do it – but even he used high-profile connections to achieve success
Yet it’s a logic which appears to have caught parts of continental Europe flat-footed, with legislators and bank managers often dismissive of the potential of tech startups. The feeling is that traditional companies in Europe have been comparatively slow in embracing the Web as a sales tool.
April 12, 2013 | Techmeetups